Former Vice President of Harley-Davidson Motor Company
Clyde Fessler, the former Vice President of Business Development for Harley-Davidson Motor Company played an integral part in their dramatic turnaround over the past 24 years.
Fessler joined Harley-Davidson in 1977 as the Advertising and Promotions Manager, and soon was promoted to Director of Marketing Services. In that position he lead the establishment of Harley Owners Group, which now has over 500,000 members and is the largest enthusiast club in the world.
As General Sales Manager in the early 1980s, he established new policies and programs, many of which are still in effect today. As Director of Licensing, Clyde created a new business that has received national recognition enhancing the brand to the general public as well as adding substantial financial value to Harley-Davidson.
As Vice President of General Merchandise, he repositioned the rider accessory department and led the MotorClothes team from $20 million in annu...View Full Bio
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