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Howard Behar |
Former President of Starbucks Coffee Company; Author of "It's Not About the Coffee" |
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Howard Behar is the former president of Starbucks Coffee Company North America and Starbucks Coffee International. He joined Starbucks in 1989 when the company had just begun to venture outside the Northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores by the time he was named president of Starbucks Coffee International in 1995. Under Behar's leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003. He was a director of the Company from 1996 to 2008.
Howard Behar began his career in the furniture business where he discovered it was the people he loved, not the furniture. His sense of the customers as people, his concern f...View Full Bio
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| ROI/Tangible Program Benefits : |
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Know Who You Are: Wear One Hat |
| Know Why You're Here: Do It Because It's Right, Not Because It's Right for Your Resume |
| Think Independently: The Person Who Sweeps the Floor Should Choose the Broom |
| Build Trust: Care, like You Really Mean It |
| Take Action: Think like a Person of Action, and Act like a Person of Thought |
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