Marketing Authority and Co-Author of the Industry Classic,
Instrumental in developing the vital approach to marketing known as �positioning,� he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.
Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm w...View Full Bio
Available Programs :
The Power of Simplicity
Differentiate or Die
Differentiation
Big Brands. Big Trouble.
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