Renowned Authority on Brand Strategy, Author of Branding Only Works on Cattle
Jonathan Salem Baskin has 26 years of experience driving consumer purchases and building strong brands, having has led a number of marketing initiatives that crossed both digital and offline domains, such as:
Served as chief creative officer at a major marketing communications firm in Chicago, where he developed and led digital and offline consumer branding campaigns for GE Appliances and Oce copiers
Led the launch weekend sellout strategy for Apple’s iMac introduction
Ran the digital experience design group at Inforte, a major systems integrator, and then developed Enterprise Marketing Management (“EMM”) planning for the Defense Logistics Agency (US Gov)
Initiated web marketing and customer data management development work at Victoria’s Secret and Blockbuster Video
Created all retail and brand marketing for the hugely successful SkipDR disc repair device (as VP, Marketing, Digital Innovations LLC)
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