One of the Nation's Leading Authorities on Generational Marketing
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.
In 1986, she co-founded Age Wave, Inc. with her husband, Ken Dychtwald. Age Wave is the nation's premier think-tank and strategic consulting group focused on boomers and the mature market. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.
Maddy took a sabbatical from Age Wave in 1997 to focus exclusively on speaking engagements as well as research and writing Cycles: How We Will Live, Work, and Buy (published February 2003, Free Press/Simon & Schuster). Being described as the "Megatrends for the twenty-first century," Cycles offers a new view of how Americ...View Full Bio
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