Michael Port on “The New Art of Selling” with Donny Deutsch
July 2, 2008 – 5:14 pmSales and marketing guru Michael Port was a featured guest on the July 1 episode of The Big Idea with Donny Deutsch (on CNBC), focused on "The New Art of Selling." Through his first two books, Book Yourself Solid and Beyond Booked Solid, and numerous keynote speaking engagements, Michael has shown thousands of readers and audience members how to discover and set their business foundation, build trust with their target audience, and earn credibility within their marketplace - all with an emphasis on "smarter marketing." In his next book, The Contrarian Effect, due out in September, he takes aim exclusively at sales - "the most vital function in any business" - and shows us how to leverage the power of collaboration, build credibility through honest conversations, relate and listen to customers rather than just sell to them, realize that customers are smarter than most salespeople give them credit for, and attract them ...