
photo credit: Sean Davis
Well, we’ve all been hearing about Ford’s success in spite of the recession — the Los Angeles Times reported that they had a $2.7 billion profit for 2009. How did they do it, and what can you learn from them as you lead your organization?
CBS Sunday Morning did a segment on Ford’s success and they said they (1) hired a CEO that had never been in the car business, (2) didn’t ask for bailout money and (3) reinvented themselves. They’re now confident of survival.
Another thing: They don’t just depend on their CEO to bring new ideas from outside. One of our speakers, Danny Cox, was hired by Ford to deliver a keynote presentation to over 200 Ford employees and suppliers at the “roll out” of a new model. Here are some excerpts from Danny’s keynote and from the plant manager’s letter:
1a. Great leaders work on the #1 priority. When finished, they don’t go to #2, but to the NEW #1 and so on down the list.
1b. Danny’s signature story: “If you’ve got a frog to swallow don’t look at it too long, and if there’s more than one, swallow the biggest one first.”
How Ford applied it: Now each morning we have a quality meeting. We search for the plant’s biggest “frog” and assign a team to go to work on it to solve it permanently. Then we select a new #1.
2. Habit’s goal is to freeze you at your current level of confidence, which makes for repeated yesterdays.
How Ford applied it: Signs are going up all over the plant reminding us to break old habits and try new things.
3. Keep your people informed on new ideas. They love to feel “in” on anything new.
How Ford applied it: A plant-wide communication meeting is scheduled to reveal new ideas and directions. On the stage with me will be a frog mascot (costumed) and an 18-foot blow up frog. The enthusiasm is building! You were right on the money.
["How Ford applied it" quotes are from the Ford plant manager who brought Danny into speak.]
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To bring Danny’s insights to your audience and succeed like Ford, submit an inquiry via Danny’s profile page or call us at 615-526-6600 today!
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Posted under Leadership Development, Motivational Speakers
This post was written by TSGspeakers on March 12, 2010




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