Keith Ferrazzi, respected thought leader and author of the bestseller, Never Eat Alone, and the soon-to-be-released Who’s Got Your Back?speaks up about why meetings are critical to business – especially in this economy:
Keith offers further insights into how meeting organizers can make their programs “cancel-proof” in the upcoming issue of our TSG Key Notes mini-magazine. Click here to sign up free and receive a copy as soon as it’s available.
We had the privilege of sitting down for coffee with Jason Jennings today – the day his new book, Hit the Ground Running, landed on bookshelves. While Jason’s previous New York Times Bestsellers – Think Big, Act Small and Less Is More – have focused on top-performing companies, Hit the Ground Running looks at the 10 best performing CEOs from 2001-2007. Learn more about the CEOs he profiles and the lessons learned in this video:
Hit the Ground Runningis certain to be yet another bestseller for Jason, and likely, one of the top business books of the year. For any leader aspiring to greatness, we highly recommend it. Here are some of the memorable quotes from the CEOs who are profiled:
“My job as a leader is to root out contentment.” – Keith Rattie, chairmaan and CEO, Questar
“People come first on our list of basic beliefs. We will always be fair with our employees and maintain an environment that encourages personal responsibility. In return we look to them to be responsible for their jobs and for the company as a whole.” – Tim and Richard Smucker, cochairmen and co-CEOs, The J. M. Smucker Company
“You could get tempted to bend the numbers. It’s not worth it. I’d rather be fired for not producing.” – Marshall Larsen, chairman and CEO, Goodrich Corporation
“People don’t work for companies just to earn a paycheck. They want to feel good about the companies they work for and they want to feel like they’re making a difference in the world.” – Ron Sargent, chairman and CEO, Staples, Inc.
In addition to talking about Jason’s new book, we also discussed his approach to his keynote speaking engagements – he is, after all, one of the three most in-demand business speakers on the planet alongside Jim Collins (Good to Great) and Tom Peters (In Search of Excellence), according to USA TODAY. Here are some highlights of our conversation:
Relating to the Economy…
Although Jason’s presentations are not specifically related to the economy, he recognizes that any “business” presentation that doesn’t acknowledge the current economic climate risks being perceived as irrelevant, so he embraces the role of re-assuring meeting participants that “everything is going to be okay,” citing the fact there have been 60+ recessions or downturns in the economy since the 1790s and we’ve emerged bigger and stronger after every one. [Jason has the actual numbers.]
Adding Value to the Engagement…
Meeting budgets are being reduced and some meetings are even being canceled, so if an investment is going to be made in a speaker, there must be real ROI. To ensure that his presentation is relevant and capable of generating real results, Jason spends a significant amount of time on the phone with an organization’s CEO prior to an event, and also speaks with 8-10 other key individuals, in order to truly understand the issues that are important to a given audience. Within the first few moments of a keynote address, he highlights some key points from those pre-event conversations and sets out to address them through the remainder of his session. In the end, the meeting participants will walk away knowing that presentation was specifically for them.
The Real Hero of Your Meeting…
…is you! Jason understands that it is the meeting planner and/or the meeting owner (a CEO, department leader, etc.) who need to be the hero of the program – not him. He approaches every engagement as if it is his last, giving his all to make sure the client and the audience are completely satisfied and enriched by his presentation. With that philosophy, there’s no wonder he fills his calendar with 80 dates a year – even in this economy – and is named one of the most in-demand business speakers.
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Check out Jason’s new book, and if you’re looking for a great leadership speaker for your next event, Jason offers one of the greatest values on the circuit. Learn more by viewing his profile, or give us a call to check his availability today.
When corporate comedian Judy Carter was selected to be the closing keynoter for Hong Kong’s top business leaders, she realized she had a problem: “How would my American comedy translate to an Asian audience?” she wondered. The problem was magnified when, after giving the client an outline of her talk, they responded with a list of 45 items she couldn’t mention – including the economy, relationships, and even, dogs. What’s a comedian to do?!
Judy Carter in China
Judy wondered how she could take her humor – and all of its American references – and translate it to be funny for the Asian corporate culture. Then, bingo!
“I realized that there’s one thing that unites all of us,” Judy said. “No, it’s not love. It’s technology! Whether you live in Kansas, New York, or Beijing, computers, emails, and system breakdowns are the new international language of despair.”
So, with her revelation, Judy created a new talk that featured the “Top Signs You Have Too Much Tech Stress.” Among them:
When you talk without your blackberry, your thumbs still move
You stay in a bad relationship – because you can’t handle any new upgrades
You’re up at 3am to go to the bathroom and you check your email on the way back to bed
You find yourself arguing with inanimate objects
You have to text your kid to take out the trash
When your friend tells you about a “hot looking server at Hooters” you think he’s talking about the IBM networked to the cash register
Clients – from coast to coast and around the world! – consistently rave about Judy Carter. If you’re looking for a “comedy makeover” completely customized for your event, to help your attendees battle a depressed economy, consider Judy. You’ll be glad you did!
Looking for ways to build awareness of your event, create additional buzz, archive presentations and documents, invite registrations, etc.? If you organize events that involve presentations, SlideShare now has event functionality that you may want to consider. Check out their “Events on SlideShare” page for more info. I’ve not personally used the service, but if you have, please chime in with your feedback!
