Bringing Sun Tzu's Art of War to the Business World
Chin-Ning Chu is a descendant of the pauper who became the first Emperor of the Ming Dynasty. At the age of ten, her father began to teach her strategies by reading from the text of the ancient Chinese art of war classics. In high school, she became a novice at a Catholic convent until her father dragged her home. At college, while a full-time student, she worked as a television actress and then as a marketeer for one Taiwanese and two European pharmaceutical companies. Being a natural-born entrepreneur with superb sales abilities, her earnings at the time were triple that of her professors.
Today, Chin-Ning is the foremost speaker on the practical application of Sun Tzu’s Art of War and a promoter of strategic thinking as the core competency among leaders of government and corporations worldwide. She collaborated with Discovery Television and the U.S. Library of Congress on the production of their Great Books Series: Sun Tzu’s Art of War.
Chin-Ning is a number one best-selling author throughout Asia and Australia where her books have out-sold Hillary Clinton and Tony Robbins. With translations into seventeen languages and readers in over 60 countries, she includes a number of influential political and business leaders like A. G. Lafley, President of Proctor & Gamble; Dr. Mahathir, the Prime Minister of Malaysia; James Baker, U.S. Secretary of State; John Major, Prime Minster of England.
Her work is highly praised by the media across five continents from USA Today, Business Week to the United Kingdom’s Financial Times, China’s People Daily, Australia’s Financial Review and Brazil’s ISTO E. When the world encountered collisions such as the caning incident in Singapore, CNN’s CrossFire turned to Chin-Ning for understanding. As North Korea provoked the U.S. in their threat of nuclear escalation, Chin-Ning debated both Senator John Kerry and General Scrowcroft and, against their arguments, predicted the correct outcome on Larry King Show. When China, Japan and the U.S. were facing trade or political conflicts, The O’Reilly Factor on Fox News came to Chin-Ning for solutions.
“Chin-Ning” in Chinese means “Journey to Peace” or “Path to Peace”. Her personal story is a moving tale of the making of a “New Renaissance Woman.” Chin-Ning’s life experiences have been her main, personal tutor. Besides being an outstanding author and speaker, an Eastern philosopher and historian, a marketeer, a sales warrior, a business and political consultant, and the Master Strategist, she is also an accomplished fashion designer, classical music historian, opera singer, actress and film-maker.
She is the president of the Strategic Learning Institute, president of Asian Marketing Consultants, Inc. and chairperson of NeuroScience Industries, Inc. Recently, Chin-Ning’s name was listed among the all-time Success Writers by the prominent British/U.S. publisher, Nicholas Brealey Publishing. On the cover of the book “50 Success Classics,” Chin-Ning Chu is presented with such notables as Benjamin Franklin, Napoleon Hill, Sun Tzu and Andrew Carnegie.
Testimonials/Client List:
I want to take this opportunity to thank you for the marvelous contribution you made to the success of our Singapore meeting. We received enthusiastic comments from our attendees who were present at both the evening session and the general session that you gave.-Million Dollar Round Table
I just wanted to express my appreciation for the excellent presentation that you provided my organization with, last month. The content was right on target with the week's theme and your warm style and sense of humor kept the audience 100% involved.-Warner Lambert
I think you related especially well with the audience and I, personally, got a great deal of understanding from your anecdotes. Many of the ideas you spoke about were truly applicable to the automobile business and the customer demands for excellence.-Ford Motor Company



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