Negotiation Expert and Bestselling Author
Ed Brodow is one of today’s most acclaimed and innovative experts on the art of negotiation. Ed’s practical, no-nonsense approach to an often-misunderstood subject has helped audiences and readers all over the world to overcome their fears and get what they want in business and in their personal lives. He shows people how to settle conflicts amicably while achieving their goals. It is not surprising that former SEC Chairman Harvey Pitt called Ed Brodow the “King of Negotiators.”
Ed Brodow’s latest book, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals (Doubleday), is already being hailed as a classic. His other popular books are Beating the Success Trap: Negotiating for the Life You Really Want and the Rewards You Deserve (HarperCollins) and Negotiate With Confidence (American Media).
Ed travels internationally as keynote speaker at meetings and conventions. Since 1987, more than 1,000 corporate and association audiences — plus millions of television viewers — have enjoyed his charismatic stage presence, infectious humor, and practical ideas. Ed’s impressive client list includes Microsoft, Goldman Sachs, The Hartford, Johnson & Johnson, Learjet, Kimberly-Clark, Quest Diagnostics, McDonald’s, Cisco Systems, The Gap, Heartland Financial, ConAgra, KPMG, Mobil Oil, Revlon, Starbucks, and the Pentagon. He is also the creator of Negotiation Boot Camp, widely recognized as the number one customized negotiating skills seminar in the United States.
As a nationally recognized television personality, Ed Brodow has appeared as negotiation guru on PBS, Fox News, Inside Edition, Fortune Business Report (New York), and KRON-TV4 (San Francisco). Ed’s two-hour PBS special, Negotiate With Confidence, garnered rave reviews. His ideas have been showcased in The Washington Post, Wall Street Journal, Los Angeles Times, Smart Money, Entrepreneur, Men’s Health, Cosmopolitan, Professional Speaker, Readers Digest, and Selling Power.
For content, Ed draws on more than 20 years of practical experience as Corporate Executive and Negotiator: Marine Corps officer; IBM computer salesman; Litton Industries sales manager; Singer Company corporate negotiator; and president of Pulse Management Corporation, a New York sales consulting firm. Making deals ever since he was a kid in Brooklyn, Ed has negotiated everything from simple sales transactions to complex multi-million dollar agreements.
Ed’s riveting platform skills spring from his creative side — as a professional actor. A veteran member of Screen Actors Guild, he is often recognized from his many starring roles in feature films, made-for-TV movies, a soap opera, and commercials. He won the lead in the European film Jackpot, and appeared opposite Jessica Lange (Frances), Ron Howard (Fire on the Mountain), Christopher Reeve (Love of Life), and other Hollywood luminaries.
“I am the only negotiation expert who has made love to Jessica Lange — on screen, that is,” Ed confides. Clients appreciate the spontaneity, story telling ability, and rapport with the audience that Ed learned in Hollywood.
Available Programs:
Negotiating in Turbulent Times - Audiences relate to this topic because in today's challenging business climate, the ability to negotiate can make the difference between success and failure. That's why Ed Brodow's entertaining and informative negotiation keynote is always SRO: Standing Room Only. Audiences love how Ed relates his talk to their unique issues. For a group of real estate brokers and agents, he gave advice about negotiating with clients when the market takes a nosedive. For an audience of bankers, Ed discussed the importance of negotiating with the system to achieve a workable life balance. For a publishing association, Ed talked about negotiating with "the devil," referring to their tongue-in-cheek reference to literary agents. Ed's high energy, humorous anecdotes, and useful ideas will create an upbeat rhythm for your meeting or convention.
The Human's Guide to Win-Win Negotiating - Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow's entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side's perspective and explore options for mutual satisfaction. According to Ed's new book, Negotiation Boot Camp (Doubleday): "If both sides feel satisfied, everything is possible." Your audience will laugh their heads off when Ed shows photos of monkeys negotiating. And they will love it when Ed challenges them to decide: "Are you a chimp or are you a bonobo?"
Sales Negotiation: More Is Better - When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren't afraid to say "no." Your sales force will stop discounting after they hear Ed's entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be "More Is Better!"
ROI/Tangible Program Benefits:
- Be charmed by Ed's charismatic stage presence, unforgettable stories, and infectious humor -- derived from his colorful show business background
- Be motivated by Ed's practical content and helpful ideas -- derived from his vast business experience and complemented by his standing as a negotiation expert, television personality, and author of popular books, tapes, and articles
- Be impressed with Ed's extensive customization -- he cares enough to do his homework about your group and your industry
Testimonials/Client List:
Outstanding opening keynote you were rated the best out of our eight speakers. Your win-win negotiation strategy was just what we needed to hear.-Turnaround Management Association
Ed received the highest review of all our outside speakers, which have been many.-American AgCredit
Ed repeatedly receives the highest evaluations.-Seagate Technology
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