Author of Never Eat Alone
Keith Ferrazzi is one of the rare individuals who discovered the essential formula for making his way to the top — a powerful and balanced combination of marketing acumen and networking savvy. Both Forbes and Inc. magazines have designated him one of the world’s most “connected” individuals.
As Founder and CEO of Ferrazzi Greenlight, he provides market leaders with advanced strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executives, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi’s best-selling book, Never Eat Alone.
Widely recognized as a thought-leader among his peers, Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc, the Wall Street Journal, the Harvard Business Review, and Reader’s Digest. An early leader in the quality movement, Ferrazzi was the youngest examiner of the Malcolm Baldrige National Quality Award. He has been named a “Global Leader of Tomorrow” by the World Economic Forum, one of the top “40 Under 40″ business leaders by Crain’s Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman’s “Who’s Really Who”. Ferrazzi’s extraordinary rise to prominence, which includes a stint as the youngest Chief Marketing Officer in the Fortune 500, has even inspired a Stanford Business School case study.
As CEO of Ferrazzi Greenlight, he draws upon a rich professional history to help guide organizations and business leaders worldwide. Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry’s first globally integrated marketing organization. His creative marketing strategy drove the ascent of Deloitte’s “Consulting” brand recognition from the lowest in the industry to a primary position and spurred the highest featured growth rate in the industry.
Ferrazzi actively supports numerous civic, charitable and educational organizations. He serves on the Yale University Board of Alumni Governors and the Board of Trustees of the Kiski School in Pennsylvania and is also a Fellow of the Berkeley College at Yale. Additionally, Ferrazzi founded Big Task Weekend, an executive roundtable that brings together some of the nation’s top leaders to focus on improving the health and wellness of Americans. Ferrazzi’s interests also include studying the relationship between leadership success and spirituality. He received a bachelor’s degree from Yale University and his MBA from Harvard Business School.
Available Programs:
Relationships for Group Success - A group's success fundamentally depends upon how its individual members work together, and individuals work more effectively and enjoy their work more when they have genuine personal relationships with their colleagues. Relationships for Group Success helps participants to stop seeing colleagues merely as vice presidents or lower-level managers and to start seeing them as human beings. Great for resolving common problems that arise from cross-functional collaboration and geographic separation, Relationships for Group Success sparks a culture of generosity and accountability.
Cross-generational Leadership: Mixing Boomers with Generations X, Y, and Beyond - Are you tired of hearing people in your organization say, "They don't get it," or "That's not the way we used to do it"? Competing in today's marketplace demands not only the effective use of cross-functional teams but also cross-generational ones. Cross-generational Leadership helps participants recognize the different motivations and needs of baby boomers and Generations X and Y that derive from familiarity with technology, education background, and cultural differences. Participants then learn models and tactics to deal with these challenging issues so these groups will work in harmony and contribute to your organization's strategic objectives.
Relationships for Revenue Growth - Salespeople and entrepreneurs face the hard reality that more and more of their products and services are faster and faster becoming commodities in today's competitive marketplace. In this environment, the one lasting strategy for consistently growing revenue is to proactively build genuine, lasting relationships with clients. Through "Relationships for Revenue Growth," participants learn the following to do just that.
C-Suite Selling - Not getting results with a bottom-up approach to sales? Tired of your salespeople investing valuable time and resources to convince mid-level managers to make a purchase, only for their recommendation to be rejected by senior executives? In "C-Suite Selling," participants learn the ins and outs of selling to the most desirable clients—top executives. Everything from securing an initial meeting amidst their crazy schedules to engineering a value proposition that fits their most pressing issues and high-level strategic visions, "C-Suite Selling" prepares participants to sell to the real decision-makers.
P2P Selling: Relationship Selling To Avoid Margin Erosion - To get outstanding revenue results, you must forget about B2B selling. Businesses don't sell to businesses; people sell to people. Unless you start thinking P2P and striving to add value to your clients through personal relationships, you and your products and services will become commoditized. In "P2P Selling," participants learn to go beyond selling features and benefits to offering total solutions by understanding what their clients really need through developing deep personal relationships.
ROI/Tangible Program Benefits:
- Have more fun in the workplace
- Facilitate direct, honest communication for resolving conflict
- Contribute to the firm's success by proactively building relationships with people inside and outside the organization
- Make more business relationships personal because selling is easier and more fun work with personal friends rather than strictly professional contacts
- Build emotional ties that transcend transactions through demonstrating uncommon generosity with their clients
Testimonials/Client List:
"Ferrazzi's insights on building relationships are indispensable, whether you are just starting out or 30 years into your career. His instruction on how to create and leverage one's network for professional advancement and revenue growth reminded us how we developed in our positions to begin with, through our personal and professional relationships. We left energized and focused on building relationships."-Ed Faruolo, Cigna Corporate Marketing
"I thought that was just tremendous. I sat there myself thinking this is one of those people you wish you'd met 20 years earlier. It was very powerful. Outstanding!"-Bill Zeitler, Senior Vice President, IBM
"Thank you so much for helping to make this year's Inc. 500 Conference our best yet! Within moments of taking the stage you had all 800 of our CEOs on their feet and talking! It was a highlight of the event."-Gina Imperato, Senior Editor and Director of Programming, INC Magazine
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