Peter Schutz Photo

Peter Schutz

Former President and CEO of Porsche, AG

German-born American citizen, Peter Schutz, took over as president and CEO of Porsche, AG, in 1981. During his tenure, he managed to almost double Porsche’s sales and increase its after-tax profits tenfold. Today, Schutz is a leading consultant and speaker who is sharing his management and marketing techniques that enabled Porsche’s dramatic profit increases with organizations and corporations worldwide.

While at Porsche, Schutz noticed that seemingly similar companies performed very differently … one might succeed wildly and the other fail. Why was this so? The answer lies in five simple questions – questions that have nothing to do with profit margins, salaries, fancy incentive programs, or up-to-date facilities, and everything to do with organizational attitude. By answering these key questions, Schutz was able to transform his corporate culture, and as a result, practically doubled sales revenues. Schutz’s programs will take you through these key questions and show you how to promote change within your organization, whether the needs be in management, employee motivation, marketing, or sales.

Fluent in both English and German, Schutz has spoken extensively in both languages to audiences worldwide. These appearances include numerous association conferences and conventions as well as over 400 sessions of The Executive Committee (a world-wide organization of CEOs) and major universities worldwide. He was named TEC Resource of the Year in 1995. He has also lectured to corporate and strategic planning conferences as well as presenting seminars, sales meetings, and consultations for many corporations all over the world.