Best-Selling Author of "What Customers REALLY Want"
What do customers – whether of a business or the services of an association – really want? How do associations create the compelling experiences that ensure loyalty? Those are the questions that are addressed by business leader, successful author, dynamic platform personality…Scott McKain. As Vice Chairman of an organization recently named in a business publication as one of the “fastest growing public companies” in the nation, Scott McKain’s presentations are the result of a tremendously successful business career and three decades of experience-combined with speeches, seminars and consulting to the world’s most influential corporations over the past 20 years.
Obsidian Enterprises, Inc., and sister company Durham Capital Corporation are involved in a wide range of businesses: From luxury buses for some of the nation’s top entertainers to the highly sophisticated trailers for auto racing teams in NASCAR and the IRL; from the hemisphere’s only butyl rubber recycling company to retail financial services-and provides Scott the unique platform of being a business speaker who actually faces the challenges of management and operation of diverse businesses on a daily basis. He also serves on the Board of Advisors of the parent company of the world-famous “National Lampoon” brand.
While growing successful businesses and developing corporate leaders within his own $100 million-plus organization has been Scott McKain’s calling, speaking is his passion. This combination of practical, real-world business experience and leadership, coupled with a compelling platform style, makes Scott unique among the crop of corporate speakers. It also provided him with the impetus to create the Value Added Institute — a think-tank with an extensive and diverse faculty that explores the activities organizations must execute to enhance customer loyalty — where he serves as Chairman.
Scott’s forthcoming book, What Customers REALLY Want: Bridging the Gap Between What Your Organization Offers and Your Customers Crave was released this year by Nelson Business. In the book, McKain explores the six disconnections between companies and customers.
In addition, Scott McKain’s experience interacting with today’s most successful leaders and personal interviews with the world’s top celebrities have given Scott the distinctive perspective necessary to develop his business philosophy: ALL Business is Show Business?. His book of the same name is a business bestseller-reaching the number one spot on several Amazon.com charts – and has recently been released in paperback.
Scott has recently made multiple appearances as a commentator on the top-rated FOX News Channel as well as other national, regional and local newscasts that seek his insights on business, politics and the American culture. In his earlier career as a broadcast journalist, two million people saw Scott’s commentaries each week on 80 television stations in the United States, Canada and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation’s 25 largest markets.
Over the years, Scott has earned many rewards for his public speaking and business expertise including being designated for membership in the Professional Speakers Hall of Fame, Who’s Who Among America’s Emerging Leaders; and, he was selected by Arnold Schwarzenegger to be the emcee and speaker for the “Great American Workout” held on the White House lawn. Scott has continued to appear on the platform numerous times with Governor Schwarzenegger. His creativity spills over into film as well. He performed in the internationally acclaimed movie, Stroszek. Film critic Roger Ebert recently praised Scott in his series of articles entitled “Great Movies” that named the movie as one of the all-time cinematic classics, and his performance was cited by the Boston Globe shortly after film’s release as the “most memorable moment in film” for the year.
Available Programs:
What Customers REALLY Want - Based upon Scott's #1 bestselling business book, this program addresses the disconnections between what customers crave versus what most organizations offer. Through his research - first into Scott's own nineteen companies where he serves as Vice Chairman of a $100+ million organization, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.
All Business is Show Business - As Scott McKain wrote in his first #1 business bestseller, every professional and each organization must create the kind of connection with its customers that a blockbuster film or compelling television program has with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating differentiation thorough the customer experience will find themselves leading the pack.
Congruent Leadership - Leadership is really all about moving individuals to attain personal goals that are congruent with organizational objectives. If organizations are going to execute the strategies that create compelling experiences for customers and employees to generate greater loyalty and enhanced profitability, managers at all levels must understand the principles of Congruent Leadership. Based upon Scott's forthcoming book, "Congruent Leadership" utilizes Scott's vast experience as a Vice Chairman of a publicly traded company, Board membership on organizations ranging from financial service companies to one of the nation's largest non-profit organizations, and his personal access to leaders from CEO's of Fortune 500 businesses to political leaders of international fame. Through his efforts, Scott discovered that the element most often overlooked in discussions surrounding leadership is the fundamental quality of congruency. If the leader's efforts and positioning aren't in alignment with organizational CFO's (critical few objectives), the effectiveness of both the manager and the company are diminished. While most leadership programs focus upon the "we" of a "team", Scott suggests that congruent leadership must center upon the "I's": * Innovation * Insight * Information * Inspiration * Imagination * Intuition * Instinct "Congruent Leadership" will challenge your thinking regarding what leadership is truly all about!
The Collapse of Distinction: Differentiating Yourself in a Cluttered Market - As an "old timer" from Scott's hometown once told him, "In my day, there were two restaurants here. Each one had different menus - because they were as unique as their owners." Today, it seems as though everything -- from restaurants to retail, from financial services to service businesses -- are getting lost in a vast sea of blandness. How does a professional - or an entire organization - deal with the phenomenon that Scott McKain calls "the collapse of distinction"? This presentation addresses how to stand out in a crowded marketplace. Scott suggests there are really only two types of differentiation in today's market: product experience and service experience. A few organizations have distinguished themselves via product uniqueness and design. However, for the vast majority of companies and individuals, the ONLY strategy that is both compelling and sustainable is through the service experience that customers have with you. One of the challenges is that many of the points you feel create differentiation aren't distinct in the mind of your customer. And, if your employees aren't convinced there's a difference - how can they create that impression for your customers? In this presentation, Scott reveals how every organization and professional can create a CCA - Continuous Compelling Advantage - that provides valuable points of distinction in a very muddled market.
ROI/Tangible Program Benefits:
- Recognize the customer's desire for a compelling experience, versus the organization's offerings of customer service
- Understand the clients' search for reciprocal loyalty, and its conflict with the company's endless prospecting
- Learn to bridge these ever-expanding gaps and create the kinds of relationships and experiences for customers that develop intense loyalty and enhanced profitability
Testimonials/Client List:
We have never worked with a speaker who prepared so well. He really knew us and had taken the time to learn his audience. He connected fabulously and really did a super job.-New York Life
...we gave you a challenge, and being the true professional that you are, you were great! All the help and ideas that you gave us were greatly appreciated. Thank you for a job well done.-Community Bankers Association of Kansas
I don't know how he did it! He sounded exactly like someone who worked for GE!-GE
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