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Booking Speakers 101: Find the Perfect Keynote Speaker

By TSG

Find a Keynote Speaker

When you need to find the perfect motivational keynote speaker for your next event, a computer and Google can take you a long way. With tens of thousands of speakers indexed on a variety of topics, just an internet connection links you to a vast pool of candidates from which you can find the right speaker who will contribute to the success of your event and have your attendees talking well beyond the closing session.

Even though you have easy access to thousands of prospective speakers with just a few clicks, a number of factors are involved in the selection of a keynote speaker and you must make your selection with great a care.

A keynote speaker’s presentation undoubtedly plays an important part in making the event a success, as it should motivate your attendees to take interest in the activities on your agenda that follow. A powerful, interesting and even humorous speech will go a long way in helping to make your entire program a success.

By anchoring your meeting or conference with the right keynote speaker, you will have a great advantage in generating buzz and driving attendance to your event — whether you represent a major trade association, a Fortune 500 company, a non-profit organization, or an educational institution such as a college or university. Beyond the actual keynote speech, you can get additional value from your investment by asking your speaker to emcee your fundraiser, advance the theme of your conference, or moderate panel discussions.

If your chosen speaker is energizing and smart, it can set the tone for an entire meeting. Otherwise, attendees may expect the rest of the event to fall flat. So how do you find the right keynoter who will generate buzz and help you make your next event the best ever? That’s where the “information super-highway” is lacking and why many meeting planners turn to speakers bureaus for free expert advice in matching the right speaker with their unique event needs and objectives.

When you search for a keynote speaker on your own, your decision-making process should include reviewing a full biography of each prospect, watching demo videos, scheduling conversations with the top candidates, and even speaking with individuals who have hired these speakers in the past.  When you work with a trusted speakers bureau, though, your program consultant will have already done this initial homework on their roster of speakers, so you no longer have to worry about whether a potential keynoter is credible or not. Then it just becomes a matter of determining which speaker’s unique style and background will allow him or her to “click” with your audience.

No matter which route you follow to find your keynote speaker — whether your conduct your own research or enlist the expert help of a speakers bureau — you’ll find that the right speaker who can deliver a dynamic, polished, motivational speech will go a long way toward insuring that your overall program will succeed.

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About The Speakers Group

More than a Speakers Bureau — We’re a Connection Platform.
The Speakers Group was founded by a speaker, for speakers. Rather than managing thousands of names, we carefully curate and elevate mission-driven thought leaders. Whether you’re planning an event or growing your speaking brand, we’re here to help you move ideas that matter. [Learn More …]

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