There’s a great new article in the Entrepreneurs section of Forbes.com, titled “The Negotiator’s Playbook,” in which authors Melanie Lindner and Lisa LaMotta shed some light on the science behind the art of negotiation. Among their sources is Ed Brodow, popular conference keynote speaker and author of Negotiation Boot Camp. Ed’s advice for successful negotiation:
“It’s essential that you understand the other negotiator’s pressures… Ask yourself, ‘Why do they need me?’ That’s where your power lies.”
Read the full article at Forbes.com for additional insight from Ed and other authorities on the subject.
And if you’re looking for a dynamic speaker on negotiation for an upcoming meeting or conference, learn more about Ed Brodow’s capabilities by viewing his profile on The Speakers Group’s web site at https://www.thespeakersgroup.com/Ed_Brodow.