Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace.
Listen to this power-packed interview and you’ll discover:
- The simple definition of competitive advantage — what is it, really?
- The biggest marketing flaw of most companies — and how you can avoid it
- Five fatal mistakes companies make when identifying their competitive advantage
- How to make buyers want to work with you and not worry about price
- How to save your customers money without lowering your price
- Six criteria for identifying your competitive advantages (the ones your customers actually care about)
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About Jaynie Smith:
Jaynie L. Smith is an internationally-recognized keynote speaker specializing in the topic of competitive advantage. Content-rich presentations illustrate her proprietary process of uncovering and touting a company’s relevant competitive advantages. Jaynie’s keynotes are focused on showing attendees how to gain market share by revolutionizing the way they articulate and communicate their business messages to sell value over price. She is also author of the best-selling business book Creating Competitive Advantage – now in its 13th printing – and Relevant Selling. She is founder of the Smart Advantage consulting firm and has over 40,000 hours of experience consulting with CEOs.
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