The Speakers Group

Speakers Bureau, Motivational Keynote Speakers, Speaker Marketing

  • Book A Speaker
    • Top Kickoff Speakers for 2025
    • Top Resilience Speakers for 2025
    • Columbus Keynote Speakers
    • Nashville Keynote Speakers
    • Chicago Keynote Speakers
    • Cincinnati Keynote Speakers
  • Are You A Speaker?
  • Blog
  • Contact
    • About

What is YOUR competitive advantage? Maybe not what you think (an interview with competitive advantage expert Jaynie Smith)

By TSG

Competitive Advantage InterviewListen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace.

Listen to this power-packed interview and you’ll discover:

  • The simple definition of competitive advantage — what is it, really?
  • The biggest marketing flaw of most companies — and how you can avoid it
  • Five fatal mistakes companies make when identifying their competitive advantage
  • How to make buyers want to work with you and not worry about price
  • How to save your customers money without lowering your price
  • Six criteria for identifying your competitive advantages (the ones your customers actually care about)

Listen:

Download:

Download MP3 audio.

BONUS: Click below to “like” or share this post and you’ll have immediate access to the PDF transcript of this interview!

The page should automatically refresh to reveal your download link after you share. Otherwise, refresh the page manually.

[pwal id=”72325416″ description=”Like or Share to Access Bonus Content!”]Download PDF transcript.[/pwal]

About Jaynie Smith:

Jaynie L. Smith is an internationally-recognized keynote speaker specializing in the topic of competitive advantage. Content-rich presentations illustrate her proprietary process of uncovering and touting a company’s relevant competitive advantages. Jaynie’s keynotes are focused on showing attendees how to gain market share by revolutionizing the way they articulate and communicate their business messages to sell value over price. She is also author of the best-selling business book Creating Competitive Advantage – now in its 13th printing – and Relevant Selling. She is founder of the Smart Advantage consulting firm and has over 40,000 hours of experience consulting with CEOs.

Subscribe to The Better Life/Better Business Podcast:

Like this episode? Click here to subscribe to The Better Life/Better Business Podcast, and get our next episode in your inbox! You’ll enjoy interviews with leading speakers and experts on topics such as leadership, sales, customer service, life balance, negotiation and more to help you in your life and business. As an added bonus, you’ll also receive a free copy of our “Good Advice” ebook featuring insights from over 25 speakers, authors and thought leaders including Chris Brogan, Marcus Buckingham, Patrick Lencioni and others.

Filed Under: Blog, Podcast Tagged With: Business Interview, Business Podcast, Competitive Advantage, Competitive Advantage Definition, Featured Post, Jaynie Smith, What is Competitive Advantage

Keyword Search

Check Speaker Availability

  • MM slash DD slash YYYY
    It's your booking, your way! You choose if you want the full support of The Speakers Group, or if you prefer to work directly with the speaker.

Our Clients Speak

I’ve had the privilege of working with many great speakers and speakers agencies through the years and my experience with you ranks among the best. You’re never pushy, always friendly, and you make sure every little detail is in place to help me create a successful event. You are a true pro!

Featured Speakers

Erik Wahl Artist Keynote Speaker$25,000-40,000Erik WahlKeynote Speaker on Innovation, Creativity & LeadershipView Speaker
Amy Jo Martin Renegade Way Keynote Speaker$25,000-40,000Amy Jo MartinAuthor of New York Times Bestseller Renegades Write the Rules, Host of the Why Not Now? Podcast, Transformative Motivational Keynote SpeakerView Speaker
Derrick Moore NFL Sports Speaker$10,000-14,999Derrick MooreFormer NFL Player, Developer of Extraordinary TeamsView Speaker

Motivational Keynote Speaker Shawn Ellis$10,000-14,999Shawn EllisThe Keynote Speaker Who Helps Leaders and Teams Adapt & Thrive Through ChangeView Speaker

The “Elevating Thought Leadership” Blog

  • How to Lead Through Uncertainty: Insights from Top Keynote Speakers
  • Frankie Russo Keynote Speaker Video: Unlocking Limitless Growth in Business and Life
  • Creativity on Stage: Erik Wahl’s Keynote Inspires Innovation and Disruption
  • The Keynote Every Event Needs in 2025: Adapt & Thrive with Shawn Ellis
  • Introducing “Mastering the Moments”: A New Book by The Speakers Group’s Founder, Shawn Ellis

About The Speakers Group

More than a Speakers Bureau — We’re a Connection Platform.
The Speakers Group was founded by a speaker, for speakers. Rather than managing thousands of names, we carefully curate and elevate mission-driven thought leaders. Whether you’re planning an event or growing your speaking brand, we’re here to help you move ideas that matter. [Learn More …]

Let’s Connect

By Phone: (614) 285-6171
By Email: Click Here

Copyright © 2003 - 2025 The Speakers Group Inc. · All rights reserved · Powered by Eugen Oprea