Did you see the June 2009 cover of Entrepreneur magazine? If so, you saw Mike McDerment, Co-Founder and CEO of FreshBooks, hailed as one of “100 Brilliant Companies” by the magazine. Used by more than 800,000 people, FreshBooks is a web-based invoicing system that helps freelancers, independent service providers and small businesses with their billing and time-tracking needs. What makes it a “brilliant” company? Partly, it’s their offering of “invoice templates, an MBA’s smarts and a human touch in a slick – and affordable – Web 2.0 package,” according to Entrepreneur. But their brilliance may also be attributed to their unique way of caring for their subscribers:
“No one takes care of people in the client-services business,” McDerment says. “Taking a customer who pays just $14 a month out to dinner is our way of doing that.”
For real. Read the company’s profile in Entrepreneur and you’ll see that the FreshBooks crew spends hours away from their offices traveling the U.S. and Canada to take their customers out to dinner.
That’s not the only way they engage with their customers, though. They have a fun, informative blog, and they’re also active on Twitter, masterfully using the popular social media service to serve customers, establish brand voice, deepen relationships, engage brand fans, and break news. It’s all part of the FreshBooks company commitment to Execute on Extraordinary Experiences Everyday, or “4E.”
If you’re looking for a brilliant speaker on topics such as entrepreneurship, social media, marketing and web applications for your next event, contact us at The Speakers Group today to learn more about booking Mike McDerment. Especially if your audience consists of freelancers, creative professionals, small business types or similar types, you’ll find Mike’s fresh, relevant insights to be just what your attendees are looking for.
