“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words, what is your #1 competitive advantage? This is a critical question, and one that nearly four thousand CEOs couldn’t answer clearly about their companies, according to competitive advantage expert […]
Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws
We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]
In the Spotlight: Keynote Speaker Jaynie Smith Helps Companies Boost Sales, Increase Margins, and Thrill Clients
Finding the perfect speaker for your event can be an overwhelming assignment — so many videos to watch, so many bios to review, so much “marketing speak” to get through. What if you could just sit down with every speaker and have a candid conversation about their strengths, key takeaways from their presentations, ideal audiences, and such? We […]
