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7 Keys to Communicating REAL Competitive Advantage: Does Your Competitive Advantage Statement Pass the Test?

By TSG

Competitive Advantage Tips from Jaynie Smith

“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words, what is your #1 competitive advantage? This is a critical question, and one that nearly four thousand CEOs couldn’t answer clearly about their companies, according to competitive advantage expert […]

Filed Under: Blog Tagged With: Competitive Advantage, Competitive Advantage Speaker, Jaynie Smith

Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws

By TSG

We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]

Filed Under: Blog Tagged With: Competitive Advantage, Competitive Advantage Speaker, Jaynie Smith, marketing speaker, sales speaker

In the Spotlight: Keynote Speaker Jaynie Smith Helps Companies Boost Sales, Increase Margins, and Thrill Clients

Jaynie Smith Competitive Advantage Sales SpeakerView speaker!

By TSG

Jaynie Smith Competitive Advantage Sales Speaker

Finding the perfect speaker for your event can be an overwhelming assignment — so many videos to watch, so many bios to review, so much “marketing speak” to get through. What if you could just sit down with every speaker and have a candid conversation about their strengths, key takeaways from their presentations, ideal audiences, and such? We […]

Filed Under: Blog Tagged With: Book A Speaker, Business Keynote Speaker, Competitive Advantage Speaker, Jaynie Smith, keynote speaker, sales speaker

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About The Speakers Group

Unlike other speakers bureaus with thousands of speakers, The Speakers Group's roster is carefully curated, featuring less than 300 exceptional motivational keynote speakers. We align our efforts with this select group because we believe in their message and their expertise. Our aim is to help them reach more people and more organizations. This is how we confidently recommend speakers to you. [Learn More …]

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