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7 Keys to Communicating REAL Competitive Advantage: Does Your Competitive Advantage Statement Pass the Test?

By TSG

Competitive Advantage Tips from Jaynie Smith

“Why should I do business with you, instead of your competition?” It’s a question that virtually every one of your customers–or prospective customers–is asking, whether spoken or not. In other words, what is your #1 competitive advantage? This is a critical question, and one that nearly four thousand CEOs couldn’t answer clearly about their companies, according to competitive advantage expert […]

Filed Under: Blog Tagged With: Competitive Advantage, Competitive Advantage Speaker, Jaynie Smith

Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws

By TSG

We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]

Filed Under: Blog Tagged With: Competitive Advantage, Competitive Advantage Speaker, Jaynie Smith, marketing speaker, sales speaker

What is YOUR competitive advantage? Maybe not what you think (an interview with competitive advantage expert Jaynie Smith)

Competitive Advantage InterviewView speaker!

By TSG

Competitive Advantage Interview

Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace. Listen to this power-packed interview and you’ll discover: The simple definition of competitive advantage — what is it, really? The biggest marketing […]

Filed Under: Blog, Podcast Tagged With: Business Interview, Business Podcast, Competitive Advantage, Competitive Advantage Definition, Featured Post, Jaynie Smith, What is Competitive Advantage

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Featured Speakers

Amy Jo Martin Renegade Way Keynote Speaker$25,000-40,000Amy Jo MartinAuthor of New York Times Bestseller Renegades Write the Rules, Host of the Why Not Now? Podcast, Transformative Motivational Keynote SpeakerView Speaker
Derrick Moore NFL Sports Speaker$10,000-14,999Derrick MooreFormer NFL Player, Developer of Extraordinary TeamsView Speaker
Motivational Keynote Speaker Shawn Ellis$10,000-14,999Shawn EllisThe Keynote Speaker Who Helps Leaders and Teams Adapt & Thrive Through ChangeView Speaker

Olympic Motivational Speaker Shannon Miller$15,000-24,999Shannon MillerMost Decorated Olympic Gymnast in American History and author of It’s Not About Perfect: Competing for My Country and Fighting for My LifeView Speaker

The “Elevating Thought Leadership” Blog

  • How to Lead Through Uncertainty: Insights from Top Keynote Speakers
  • Frankie Russo Keynote Speaker Video: Unlocking Limitless Growth in Business and Life
  • Creativity on Stage: Erik Wahl’s Keynote Inspires Innovation and Disruption
  • The Keynote Every Event Needs in 2025: Adapt & Thrive with Shawn Ellis
  • Introducing “Mastering the Moments”: A New Book by The Speakers Group’s Founder, Shawn Ellis

About The Speakers Group

More than a Speakers Bureau — We’re a Connection Platform.
The Speakers Group was founded by a speaker, for speakers. Rather than managing thousands of names, we carefully curate and elevate mission-driven thought leaders. Whether you’re planning an event or growing your speaking brand, we’re here to help you move ideas that matter. [Learn More …]

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