What is Competitive Advantage Archives

What is YOUR competitive advantage? Maybe not what you think (an interview with competitive advantage expert Jaynie Smith)

Listen to this episode of The Better Life/Better Business Podcast as competitive advantage expert and speaker Jaynie Smith (author of Creating Competitive Advantage and Relevant Selling) joins Shawn Ellis to offer advice on how to stand out in a crowded marketplace. Listen to this power-packed interview and you’ll discover: The simple definition of competitive advantage — what is it, really? The biggest marketing […]

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