In an effort to be a more valuable partner to meeting professionals, event planners and others charged with organizing programs, we offer this library of helpful tips about selecting the perfect speaker, effectively working with speakers, designing the meeting room layout, marketing your event, and much more related to the meeting planning process.
How do you consistently book the perfect speaker for your events? If you want a speaker who captures your attendees’ attention from the first moment and holds them on the edge of their seats until the end, who imparts wisdom that will impact their lives for years to come, or generates laughter that still erupts spontaneously in the halls even weeks after the conference is over, this article offers six keys to do so.
The annual meeting is the single largest source of non-dues revenue for most associations. Most exhibitors view a sizable base of interested, qualified buyers as the linchpin of a successful trade show. Consequently, it’s in the best fiscal interest of your organization to ensure that as many delegates as possible turn out for the event. Promotion is the key to increasing attendance figures, provided that the rest of the “Four Ps” – produce, price, and place – have been properly developed.
The easier you make it for attendees, the more likely they are to sign-up. Research shows that more than 50% of prospective attendees abandon their registration forms before completing them. Twenty percent of people would have registered if the event organizer had made it easier for them. The reason?… 20% of people signing up for events are “fence sitters” not ready to make quick decisions unless the meeting planner has made it easy for them.
Orchestrating the smooth and orderly movement of attendees between venues is one of the most overlooked and underrated tools in the meeting planning manager’s toolbox — one that certainly separates the professional from the amateur meeting planner. There are a number of situations in which traffic or flow planning is absolutely essential, including directing people into meeting rooms, coffee breaks, cocktail receptions, and banquet functions.
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don’t settle for just a banner on the stage with your company’s name. There’s much more leverage you can get from a top flight professional speaker. Having been the sponsored keynoter at major conferences, Eileen McDargh offers eight options for consideration.
When your job, in whole or in part, is to help your speaker create an emotional connection, keep in mind that the room setup plays a key role. Dianna Booher offers four tips to make the room help – not hinder – your efforts.