Whether you’re a business owner, a marketing representative, or an independent professional, at some point you’re going to need to get the attention of TV producers or other media. Maybe it’s for crisis management. Maybe it’s for a product launch.
No matter your reason, media can be very powerful when leveraged properly, but the media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.
Sound complicated? That’s where Clayton Morris, FOX News anchor, comes in.
Clayton recently spoke to the 1000+ Biz Tech Day New York attendees about:
- How companies should pitch to the media to propel your brand, launch a product, get attention from the media
- What you should and should not do when pitching to media outlets
- How to craft your stories and soundbites that worth talking about
Watch a 3-minute clip of Clayton’s presentation here and get quick answers to questions like:
Do press releases still work?
What about email?