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Tom Hopkins

The Builder of Sales Champions


Tom Hopkins is a sales legend. Many believe that natural ability is enough to make you successful in a selling career. The truth of the matter is that natural skill, combined with “how to” training is the real secret to high level productivity. Having learned this lesson the hard way, Tom is quick to admit that his early sales career was not successful. After benefiting from professional training, he became a dedicated student, internalizing and refining sales techniques which enabled him to become the sales leader in his industry.

The basis of our training is how-to strategies and tactics, not motivational hype. If students become motivated after learning our material, it’s because they understand the power of the training and how they can increase their incomes because of it.

Our training materials are constantly updated through our daily contact with business leaders and sales professionals. Their feedback is an invaluable resource that helps us keep our training relevant in an ever-changing business world.

Due to the extraordinary demand for the unique training we offer, we have received international recognition and earned a reputation that is synonymous with effectiveness, productivity and integrity. Our material transcends a wide variety of cultures and has been translated into eleven foreign languages. Our live seminars have been presented in North America, Europe, Africa, Asia and Australia.

Tom’s credibility lies in his track record and the track records of the students he has trained over the years. He has personally trained over three million students on five continents. He has shared the stage with some of the great leaders of our times including Ret. Gen. Norman Schwartzkopf, former President George Bush and Barbara Bush, Secretary of State Colin Powell, and Lady Margaret Thatcher.

Providing sales training in several mediums is how we have reached a broad spectrum of businesses. Tom has authored twelve books, including How to Master the Art of Selling and Selling for Dummies. His first book, How to Master the Art of Selling, has sold over 1.4 million copies and been translated into ten languages. It is used as a text book in sales and marketing classes and is required reading for new salespeople by sales and management professionals in a wide variety of industries.

Tom was a pioneer in bringing broadcast-quality video training to the marketplace. Over 16,000 of our video sales training systems are utilized in-house by companies around the world. His audio cassette programs have long been lauded for their quality, comprehensiveness and workbooks with word-for-word phraseology.

Through the ups and downs of a selling career, as a business owner, professional speaker and trainer, Tom Hopkins has maintained his dedication to the continued growth of his students. He firmly believes that everyone can benefit from utilizing his proven techniques, ideas, concepts and values. Tom invites you and your sales team to experience the benefits of his “training for Champions.”


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Domestic Keynote Fee Range*:


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Perfect for:


Your audience will:
•  Five proven ways to maximize your people skills
•  Strategies for finding new business
•  How to become a master questioner and listener to find out what your client really wants
•  Nine powerful closing strategies to cover almost any selling situation
•  Audience participation drills to ensure you internalize the material


*Speaker fees vary based on event location, program duration and other factors, and are subject to change without notice. Please contact us for an accurate fee quote for your event.


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Tom Hopkins is a sales legend. Many believe that natural ability is enough to make you successful in a selling career. The truth of the matter is that natural skill, combined with “how to” training is the real secret to high level productivity. Having learned this lesson the hard way, Tom is quick to admit that his early sales career was not successful. After benefiting from professional training, he became a dedicated student, internalizing and refining sales techniques which enabled him to become the sales leader in his industry.

The basis of our training is how-to strategies and tactics, not motivational hype. If students become motivated after learning our material, it’s because they understand the power of the training and how they can increase their incomes because of it.

Our training materials are constantly updated through our daily contact with business leaders and sales professionals. Their feedback is an invaluable resource that helps us keep our training relevant in an ever-changing business world.

Due to the extraordinary demand for the unique training we offer, we have received international recognition and earned a reputation that is synonymous with effectiveness, productivity and integrity. Our material transcends a wide variety of cultures and has been translated into eleven foreign languages. Our live seminars have been presented in North America, Europe, Africa, Asia and Australia.

Tom’s credibility lies in his track record and the track records of the students he has trained over the years. He has personally trained over three million students on five continents. He has shared the stage with some of the great leaders of our times including Ret. Gen. Norman Schwartzkopf, former President George Bush and Barbara Bush, Secretary of State Colin Powell, and Lady Margaret Thatcher.

Providing sales training in several mediums is how we have reached a broad spectrum of businesses. Tom has authored twelve books, including How to Master the Art of Selling and Selling for Dummies. His first book, How to Master the Art of Selling, has sold over 1.4 million copies and been translated into ten languages. It is used as a text book in sales and marketing classes and is required reading for new salespeople by sales and management professionals in a wide variety of industries.

Tom was a pioneer in bringing broadcast-quality video training to the marketplace. Over 16,000 of our video sales training systems are utilized in-house by companies around the world. His audio cassette programs have long been lauded for their quality, comprehensiveness and workbooks with word-for-word phraseology.

Through the ups and downs of a selling career, as a business owner, professional speaker and trainer, Tom Hopkins has maintained his dedication to the continued growth of his students. He firmly believes that everyone can benefit from utilizing his proven techniques, ideas, concepts and values. Tom invites you and your sales team to experience the benefits of his “training for Champions.”

How To Master The Art Of Selling

The Official Guide To Success

Your Guide To Greatness In Sales

Low Profile Selling

I just want to say thanks for training me. I first sat through Tom's one day training...I doubled my sales the following season to $1.5 million. — CPA

I just wanted to let you know that ever since I attended your function, I have increased my income by 40%. — James Williams

Since the time I saw Mr. Hopkins, I have ignited my career. I went from making $20,000 per year to almost $20,000 per month since incorporating Mr. Hopkins tactics. — Cortney S. Twitty

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