Terry Barber is America’s Chief Inspiration Officer. Over the last 25 years, he has delivered more than 1,000 keynote presentations and seminars to total audiences of over one million people. His mission is to equip and empower leaders, companies, and nonprofit organizations to be intentional about becoming inspiring from the inside out. His seven proven principles of inspiration have been published in his latest book, The Inspiration Factor, Greenleaf Publishing, and have received praise from leaders throughout the U.S., the U.K. and Australia.
He has served as a consultant to organizations such as Emory University, Johns Hopkins Sidney Kimmel Cancer Center, Duke University, AARP Foundation and World Vision. He continues to consult with the ALS Association, National Parkinson Foundation and Operation Blessing on how to integrate the seven principles of inspiration into everything from employee engagement, to fundraising, to branding. And it’s working. The National Parkinson Foundation said of Terry Barber’s work, “This is the most unique and powerful approach to brand I have ever experienced!”
Terry’s articles on the subject of inspiration as a new metric for business have been published in Forbes, HR.com, American Business Management, Leadership Excellence, and literally hundreds of other publications around the world and in multiple languages.
Prior to consulting for the nonprofit community, he had created a successful student leadership development organization that focused on helping high school students find self-esteem in positive character traits versus performance. His curriculum was eventually used in over 500 school districts around the U.S.
More recently, Terry founded the Institute on Inspiration for the purpose of serving the training and educational sectors. The institute provides tools for assessing personal and organizational indexes on inspiration. His most recent survey was the first in the world to use quantifiable metrics for benchmarking the Most Inspiring Companies in the U.S., the subject also of his next book to be released early 2011.
ROI/Tangible Program Benefits:
- Learn to identify five signs of a crowded life and five strategies for setting priorities
- Come to know the five elements of effective storytelling and be equipped to share their own story for the purpose of inspiring their team(s)
- Hear the results and insights from Terry’s 2010 survey on Most Inspiring Companies where over 1700 people participated
- Learn how to use evangelism to enlist customer-champions into your mission
- Identify five strategies nonprofits use for raising money that are applicable for building an inspiring brand
Creating White Space in Life
Outcome objectives: Your group will be able to identify five signs of a crowded life and five strategies for setting priorities.
Format: Because of the high edutaining value of this presentation, it makes for the perfect keynote kind of topic to set the stage for all that will follow. It can also be presented in a workshop environment where participants will interact with Terry and use a series of highly effective small group activities that will enhance team building while working towards personal life/work balance.
Outcome objectives: Participants will be able to come to know the five elements of effective storytelling and be equipped to share their own story for the purpose of inspiring their team(s).
Format: Corporate parables is a half-day seminar that is highly engaging and interactive. This is a coaching and doing session that should be limited to 25 participants. Every team leader should learn to use the element of story to begin a team meeting, to teach difficult to-hear topics, to raise the inspiration factor of the organization. This is NOT a session in public speaking. This is a session in “overhearing” life lessons.
How to be an Inspiring Company
Outcome objectives: Attendees will hear the results and insights from Terry’s 2010 survey on Most Inspiring Companies where over 1700 people participated.
Format: This is a large group presentation where the top 10 Most Inspiring Companies in America are contrasted with companies with more brand recognition but a much lower inspiration factor. The findings are counter-intuitive and clearly reveal what it takes to be an inspiring company in the days to come. Example, respondents had a difficult time discerning whether the top three Most Inspiring Companies were for-profit or not-for-profit.
Outcome objectives: Attendees will learn to use…
- authenticity to disarm customers
- affirmation for making the sales approach customer-centric
- vision to drive high perceived value
- integrity to create congruency between the sales experience, the brand, the price, and the value
- story to connect with the heart and soul of the customer
- evangelism to enlist customer-champions into your mission
Format: Large group or small group works for this material. Breakout material is available to help facilitate ongoing discussion, coaching, and training. This is not your typical ABC (always be closing) kind of sales training. This approach forces the sales consultant to be a listener, to think quick on the feet, and most importantly, to tap right into the dreams and desires of customers/clients and align those dreams and desires with your product/service.
What Business Can Learn from Nonprofits About Being Inspiring
Outcome objectives: Attendees will be able to identify five strategies nonprofits use for raising money that are applicable for building an inspiring brand.
Format: This is a large group presentation leveraging Terry’s 15 years as a brand consultant to the nonprofit community. His article on the same subject first appeared in Forbes in May of 2009 and has been reprinted in literally hundreds of publications around the world. The presentation is high energy, informative, and practical.
“Terry was outstanding” — Mary Jane Williams, United Way
Have you seen Terry speak before? If so, leave a comment below about your experience!