At The Speakers Group, we’ve teamed up with several top social media speakers and leading authorities in recent years to help our clients get answers to burning questions like:
“What is social media all about?”
“Does it matter to our organization?”
“How do we leverage it to our advantage?”
Aliza Sherman has been providing high-level, strategic Internet and social media consulting to companies and organizations since 2003 and was named by Fast Company as one of the “Most Powerful Women in Technology” in 2009. She recently offered insights on some significant developments in social media in 2010 and put the spotlight on a few trends to watch in 2011. Some highlights:
On Myspace: “I wouldn’t be surprised if Myspace limped quietly through 2011 and finally expired. In order to survive, Myspace needs to create something truly new, engaging, user-friendly, and groundbreaking, but I don’t think it will happen. Facebook has taken over the space like the 800-pound gorilla it is.”
On marketing through niche networks: “I’m still convinced that niche networks are valuable for smaller, more concentrated and highly targeted numbers. Get beyond the giddiness of having hundreds or thousands of ‘likers’ on your Facebook Page, and you can create real value for your company, customers, vendors or targeted consumers by using niche networks.”
On mobile marketing: “Be there. Mobile can be a new platform for building brand loyalty, stimulating traffic, and enhancing interaction. Eventually, sooner than we think, mobile will drive sales.”
On crowdsourcing: “You ain’t seen nothing yet in terms of what crowds can do. Real time traffic from Waze, crowdfunding through Kickstarter and Profounder, and many more examples not yet built will be transforming business, creativity, production, process.” (Watch for Aliza’s 8th book, the Complete Idiot’s Guide to Crowdsourcing, to be published by Penguin this Spring.)
On apps: “Developers will have more and more outlets for different versions of the apps they’re producing. Marketers will get into the game as well.”
Read Aliza’s full commentary on these and other trends on the WebWorkerDaily blog here.
Want to bring Aliza’s leading insights to your audience? Learn more and check her availability here.
