On today’s episode of the Better Life, Better Business podcast, Shawn Ellis, founder of The Speakers Group, talks with negotiation expert, speaker and best-selling author, Ed Brodow.
Download audio (MP3).
We have to negotiate everyday — in business and in life — yet “negotiation” is one of those activities that makes most of us cringe just thinking about it. (You?)
Listen to this 15-minute interview and learn some simple tips and strategies that will help you to be more comfortable and more successful in your next negotiation, like:
- One attitude shift — about how you look at negotiation — that can totally alleviate your negotiation anxiety
- How to approach a negotiation so both parties walk away feeling satisfied
- How to negotiate with difficult people (HINT: it’s about us, not them — we mustn’t respond in kind, but kindly)
Ed also warns against the two biggest mistakes people make in negotiation, and he shares “Brodow’s Law” — the one thing you need to know about negotiation.
And if you would like more advice on how to Live a Better Life and Build a Better Business, from today’s top speakers, experts and thought leaders, subscribe to the “Better Life, Better Business” podcast on iTunes.