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How to Boost Attendance at Your Event

What is one of the best ways to attract more attendees to your event — such as your annual convention, fundraising banquet, or other function? Secure a great speaker who will generate enthusiasm and buzz among prospective attendees. That’s where we can help!

One option, of course, is to book a speaker with high name recognition — Burt Reynolds, for example. (Okay, maybe that was a bad example… unless you’re a fan of Burt Reynolds, in which case, let’s go with it.) Anyway…

What we’re talking about here is a “celebrity” speaker. Sports stars and Hollywood personalities aren’t the only celebrities, though. For your audience, maybe a best-selling business author is the “celebrity” who will get people excited. The general public wouldn’t care, but your audience will. We’re always scouring the bestseller lists for great speaker candidates. (Word of caution: best-selling authors don’t automatically make great speakers… nor do championship athletes. We’ll steer you in the right direction.)

“But I can’t afford a celebrity.”

The higher the profile of the speaker, the higher the fee, in general, and yes, some of the best known speakers are easily into the six-figure range. If that’s not in your budget, don’t give up yet. A great option is to get the lesser-known co-author of that best-selling book, or a member of the supporting cast of the championship team, or… you get the idea. You’ll often find speakers who are just as dynamic on the platform, have lower fees than their star counterparts, and you can still leverage the brand recognition of the bigger “product” to promote your event.

You don’t have to go the celebrity speaker route at all to boost your attendance, though.

Another option is to secure a speaker who is an authority on a topic or issue that is extremely relevant to your prospective attendees. Recently, social media has been a hot topic, for example. Professionals in a variety of industries are trying to figure out how to navigate this new marketing channel — “What does it mean to me? How do I do it? Where do I start? What are the best practices?” If your event provides easy access to a leading authority on social media, this saves your prospective attendees from having to search and search through thousands of social media “experts” to find the answers on their own.

Think about what is causing pain or confusion to your audience, and secure a speaker who can help to relieve that pain. That presents your event as a solution and will help you boost attendance.

These are just a few ideas, and we can talk through the unique dynamics of your event to help you establish a strategy to achieve your attendance goals. Just fill out the form below if you’d like to get started!

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Our Clients Speak

I’ve had the privilege of working with many great speakers and speakers agencies through the years and my experience with you ranks among the best. You’re never pushy, always friendly, and you make sure every little detail is in place to help me create a successful event. You are a true pro!

Featured Speakers

Olympic Motivational Speaker Shannon Miller$15,000-24,999Shannon MillerMost Decorated Olympic Gymnast in American History and author of It’s Not About Perfect: Competing for My Country and Fighting for My LifeView Speaker
Amy Jo Martin Renegade Way Keynote Speaker$25,000-40,000Amy Jo MartinAuthor of New York Times Bestseller Renegades Write the Rules, Host of the Why Not Now? Podcast, Transformative Motivational Keynote SpeakerView Speaker
Derrick Moore NFL Sports Speaker$10,000-14,999Derrick MooreFormer NFL Player, Developer of Extraordinary TeamsView Speaker

Motivational Keynote Speaker Shawn Ellis$10,000-14,999Shawn EllisChoose Your Ending: 5 C’s to Unleash Radical Adaptability and Unlimited GrowthView Speaker

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About The Speakers Group

More than a Speakers Bureau — We’re a Connection Platform.
The Speakers Group was founded by a speaker, for speakers. Rather than managing thousands of names, we carefully curate and elevate mission-driven thought leaders. Whether you’re planning an event or growing your speaking brand, we’re here to help you move ideas that matter. [Learn More …]

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