marketing speaker Archives - The Speakers Group

Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws

We all know that a key ingredient in any marketing effort should be communicating our competitive advantage or value position to customers. However, Jaynie Smith, author of Creating Competitive Advantage and Relevant Selling, has found in her 20 years of consulting with Fortune 500 companies that the marketing efforts of most companies contain one or more of […]

Joe Calloway: Minds Wide Open

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Think You Have A Strong Competitive Advantage? Beware These Five Fatal Flaws

Joe Calloway: Minds Wide Open

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